Social Media & graphic design case study

In Minor League Baseball, a "promotional schedule" must be created by our staff and approved by MiLB each season. This schedule is extremely important, as it lists all of our theme nights and giveaway items. It is crucial to execute a creative yet organized content schedule regarding our promotions as soon as they are approved.

In the following case study, I created a multi-media content schedule beginning two months away from the Cyclones' Opening Day.

First, I established new social branding. The orange and blue represent that of the Mets' brand colors, referencing our affiliation to them despite being sold to Diamond Baseball Holdings. The overall brand voice represents grit and determination, represented through sleek sans-serif typefaces and gritty textures.

tier one: giveaway items

Post One

Anticipation is an underrated strategy. I posted this tease slightly showing our giveaway items (formally referred to as promo items) to spark excitement in our audience.

Post Two

The following day, I created this eye-catching graphic with the goal to increase engagement. While seven comments may not seem impressive, our average Instagram comments per post, in the off-season, is one.

Post Three

Basic graphic highlighting giveaway items.

Left: Carousel specialized for Instagram (click to be re-directed to post)

Right: Singular graphic specialized for X and Facebook.