LILY CLARK MEDIA
Social Media
Working in social media in the sports industry, I have learned how to tell stories of fans, fun, and grit. In my work for the Brooklyn Cyclones, I completely rebranded our social media page to be fan-centric, and to focus on the human stories that happen off the field as well.
Through interactive contests, memes, and fan photos, I built the Cyclones to the #1 most-followed Instagram in High-A baseball.
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Our ballpark is known for on-field fun and making family memories, so it is our responsibility to build and share those stories with our fan base.
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To view more of my social media work, visit: https://gondola.cc/lilyclarkmedia
Our social media presence caters to two main groups: casual fans and invested fans. We reach our casual fans with atmosphere not solely related to the game. Humorous posts that are relatable- whether it's relating to food, the weather, or popculture- reach these casual fans the best.
Our invested fans enjoy game-related content such as player interviews, stats, etc. I created this graphic far before Stanley Consuegra broke his hit record, and added in the statistics in-game.
In the off-season, content can be thin. So when Dunkin' had their spider donut take over their Instagram page, I was instantly inspired. I think it's important to find social inspiration outside of other sports pages to keep the brand fresh and unique.
Our mascot Sandy is known to be a little chaotic, so in his plushie takeover, I adopted a young and sassy voice to respond to fans with. It was a success!
It is so important for any brand to be aware of popculture developments- even if those developments occur outside of its industry. When the Duolingo owl "died" in February of 2025, I immediately began brainstorming how we could connect the news to our brand.
With our mascot also being a bird, I decided to design a faux resume for him and "apply" to be the new Duolingo mascot. This post helped contribute to our brand voice, which is casual, witty, and quirky.
Sometimes, the best posts are the ones that can't be scheduled. For instance, when MiLB made a humorous post above, I replied five minutes later with this outlandish graphic. Being able to think on your feet and create unconventional content is key to making content stand out.